Conference Program

2012 Conference Program
Optimising Opportunities in the Asia-Pacific Cruise Industry

Australia/New Zealand – China – Hong Kong – Singapore – Korea – Japan –Indonesia – Vietnam – Malaysia – South Pacific

Interaction • Information • Innovation

As the Australasian Cruise Industry rapidly comes of age, the organizers of Cruise Shipping Miami, the premier event for the cruise industry for over 28 years, are proud to be a part of this dynamic sector. Building on the phenomenal success of Cruise Shipping Asia in November 2011, we bring you an agenda for this year’s event that is completely re-engineered to suit local needs, local opportunities, and local players.

Miami comes to Singapore – but in a new and exciting form! We have kept the same high level of speakers and discussion, but we have made it much easier to apply which sessions will add the most value to your business so you can tailor the agenda to suit your needs.

Cruise Shipping Asia-Pacific is supported by the Asia Cruise Association, Florida- Caribbean Cruise Association and International Cruise Council Australasia and has the exclusive support of CLIA(Cruise Lines International Association), the global advocate for the industry.

Confirmed Speakers at Cruise Shipping Asia-Pacific 2012:

Rama Rebbapregada, Associate Vice President, International Charters, Consumer Outreach & Business Development, Royal Caribbean Cruises Limited and Chairman,Asia Cruise Association Asia Cruise Association
Ann Sherry, CEO, Carnival Australia
Gianni Onorato, President, Costa Crociere
Roberto Giorgi, President, V.Ships
Naohiko Yamaguchi, Director, Group Leader Onboard Service Management Group, Mitsui OSK Passenger Line
Richard Doyle, Head of Sales & Marketing, CAPTAIN COOK CRUISES (WA)
Buhdy Bok, VP – Asia Pacific & China, Costa Crociere
Barbara Muckermann, CMO, MSC
Betsy O'Rourke, SVP Global Marketing, Royal Caribbean Int'l
Brett Jardine, General Mgr, International Cruise Council of Australasia
Ted Blamey, Principal, Chart Management Consultants Pty Ltd
Gavin Smith, Managing Director, Royal Caribbean Cruise Lines, Asia-Pacific
Nigel Lingard, All Discovery Cruising
Injo Toler, Century River Cruises

Monday, September 17
0930 - 1100 Plenary Panel	The State of the Asia-Pacific Cruise Industry A panel of senior executives from leading cruise lines in the region will forecast how the rapid growth in Asia will alter the global business model, and where they see the greatest opportunities ahead. Topics include: The ‘coming of age’ of the APAC market: how recent and planned development of infrastructure and air links will further encourage growth How growth in cruising both reflects and enhances the wider Asia-Pacific tourism sector Local independents vs. international players: comparing their relative strengths & weaknesses Brand/product differentiation: mass-market, luxury, expedition Emergence of China as a major player: rising middle class, government support Lessons that can be learnt from development of the Australasian market – how ‘creative supply’ stimulates demand Current penetration rates and projected changes Balancing capacity and supply Deployment drivers for the major cruise lines Analysing shifts in deployment among the major brands and what this indicates about future plans Practical ways of working with governments to support the industry
1145-1245 Masterclasses (Concurrent Sessions)	The Gorilla in the Room Examining Progress Toward Relaxing Visa Restrictions Topics Include: Where and how visa requirements are impeding development of the cruise industry What the cruise industry can do to persuace authorities to amend their requirements How likely that ASEAN will have a unified visa policy in line with “Open Skies” program Korean case study: how dropping the barriers in Jeju has boosted passenger numbers Potential to relax restrictions in ‘cross strait’ cruise tourism Barriers to cross border sales: non-domestic travel agencies selling into the new source markets	Designing Shore Excursions that Really Work Topics Include: How the major operators develop and test new off-board activities and excursions Communicating with passengers both before and during the cruise to maximise take-up How to work effectively with local communities to ensure retailing, food and other shoreside activities are targeting your passengers’ needs
1499-1500 Masterclasses (Concurrent Sessions)	Localising the On-Board Experience & Revenues Topics Include: Tailoring F&B to each market’s tastes Projecting return on investment in new IT/entertainment systems Incorporating gaming/gambling into the on-board mix How spas/wellness can drive on-board revenue Matching music & shows to different cruise markets/geographies Learning from the aviation sector how to maximise on-board retailing	Partnering with Airlines to develop the Air-Cruise Model Topics Include: Case study of a successful partnership between airline & cruise line What each partner hopes to gain and how the two can work together effectively What can be learnt from cruise-hotel & cruise-rail partnerships Calculating future airlift needs and capacity of local airlines to deliver
1545-1715 Plenary Panel	Destination Planning and Development Asia-Pacific is not one destination but many, and this panel of players from a range of operators will discuss how each of them approach the challenge of itinerary planning within their operations. Topics Include: Regional hotspots e.g. ASEAN, South Pacific Determining the appropriate shoreside infrastructure for a destination & implementing a realistic development plan – how the two should go together How the cruise lines are responding to newly emerging seasonality patterns across the region and how changes in the weather could further alter this Diversification of destination formats: city, island, river Securing commitment from local officials when developing new destinations

Tuesday, September 18
0930 - 1100 Plenary Panel	Terminal Design & Development: how New Facilities will Impact Deployment Without doubt one of most talked-about aspects of the Pan-Asia cruise market is the rapid co-development of new terminal facilities. This panel will discuss how this sea-change in infrastructure can alter prospects for the wider industry. Topics Include: Future directions in terminal design & operation Impact of new mega-terminals in Tianjin, Singapore & Hong Kong on home-porting and inter-porting strategies Where more modest terminals are having an impact Comparing port charges and value-for-money Terminal development as the starting point of a wider value chain Which transit ports are likely to become turnaround ports How port agencies can aid in visa processing How Port Services in the region need to evolve to deliver the necessary infrastructure for projected growth
1145-1245 Masterclasses (Concurrent Sessions)	ASEAN Outlook: Focus on Destination & Facility Development Topics Include: Which destinations have been attracting the most attention & why Which source markets are responding most to this destination & what facilities do they expect to find Improving chart reliability Practical tools for accessing new destinations (e.g. Sea Walk)	Overcoming Challenges in Crewing, Supply Chain & Bunkering Topics Include: Meeting the crewing challenges in the Asia-Pacific market Efficient supply chain management Overcoming regional challenges in bunkering & chandlery Forecasting fuel costs and their impact on commercial viability of certain routes The impact of environmental pressure on wastewater treatment and fuels
1499-1500 Masterclasses (Concurrent Sessions)	Comparing Cruise Models: River, Expedition, Luxury, and Mass Market Topics Include: Analysing the breakdown of current cruise by type How each model works and where they differ Identifying the different growth trajectories for each type Taking a closer look at the river cruise market and potential to combine with sea cruise	Newbuild, Refurb & Refit: Costs & Benefits of using Regional Suppliers Topics Include: Examining progress toward a wider and deeper pool of local suppliers Where and how are governments supporting development of the sector How do cruise lines currently view local capability for refit/refurb and is this changing What the cruise lines look for when sourcing local partners Which lines are projecting changes to their fleet profile
1545-1715 Plenary Panel	Identifying and Marketing to the New Asian Source Market The conference closes with this pivotal session which will enable delegates to consolidate what has been discussed over the two days into a single, coherent plan to tap into the burgeoning Asian Source Market. Topics Include: Key factors when assessing new source markets: overall size and composition, level of competition, alignment with brand, execution risk Nuancing the experience for local consumers: testing and adapting To what extent does experience of other multicultural markets aid in targeting the Asia-Pacific market? Developing shorter cruise formats to appeal to the local market How the cruise lines develop & fine-tune their sourcing strategy Comparing effectiveness of different marketing channels and if/how this is changing Working with the agent community

Please note that the agenda is subject to change and will evolve with time – click here to be notified of updates.

If you would like to be considered for inclusion among this year’s speakers, email Katherine.kreuter@ubm.com.

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