2015 Conference

Developed by Seatrade Communications, the conference session lineup features four thematic streams, each offering valuable, forward thinking content critical for the cruise industry. Streams included The Geography of Cruise TourismSafety and Ship OperationsMarket Segments and Cruise Product Development

Cruise Shipping Miami 2015 Conference Program

Speaker information is coming shortly. Please keep checking back for updates.

Monday, March 16, 2015

World Cruise Tourism Summit

Round-table sessions with industry experts leading a highly focused discussion on current topics with strong opportunity for audience participation.

10:00am - 11:30am Port Infrastructure Development in the Emerging Markets
1:00pm - 2:30pm Matching the Shore Experience to the Aspirations of the New Consumer

Tuesday, March 17, 2015
9:30am - 11:30am The State of the Global Cruise Industry
Sponsored by Hong Kong Tourism Board

 

3:00pm - 4:30pm

(concurrent)

The Geography of Cruise Tourism

The State of the Cruise Industry: North & South America
Market trends, the health of source markets from Canada and the US to Latin America, infrastructure developments, opportunities and challenges will be discussed. Cruise line leaders will consider key regions, from Canada/New England, down the Eastern Seaboard dotted with vital homeports, to the Gulf Coast, Mexico, Central America and the Panama Canal. Alaska, the US/Canada Pacific coast, Hawaii and South America, from the Amazon to Antarctica, Brazil to the long Chilean shore, are up for discussion, too.

Speakers:
Orlando Ashford
President, Holland America Line
Roberto Fusaro Managing Director, South America, MSC Cruises & Chairman, CLIA- ABREMAR
Lisa Lutoff-Perlo President and CEO, Celebrity Cruises, Inc 
Jan Swartz President, Princess Cruises

The Geography of Cruise Tourism

The State of the Cruise Industry: Europe
The fact Europe has been able to boost demand for cruises by a hefty 43% since the global recession hit when other tourism sectors were flat shows its resilience. In 2013, a record 6.4m Europeans cruised and Europe drew one million cruisers from overseas. This panel will focus on Europe as a major source market and discuss how the different national markets are shared out. Will improving economies in many of the Western European countries produce better yields? Can Europe benefit from the rising tide of Asian passengers looking to cruise overseas? A look at deployment patters and Europe's potential as a year-round market will also be analyzed. 

Keynote address:
Pierfrancesco Vago Chairman, CLIA Europe & Executive Chairman, MSC Cruises

Speakers:
Kyriakos (Kerry) Anastassiadis
CEO, Louis Cruises
David Dingle Chairman, Carnival UK, & Vice Chairman, CLIA Europe
Manfredi Lefebvre d'Ovidio Chairman, Silversea Cruises
Gianni Onorato CEO, MSC Cruises
Dominic Paul SVP International, Royal Caribbean International, Celebrity Cruises & Azamara Club Cruises, and Managing Director, RCL Cruises Ltd
Michael Thamm CEO, Costa Crociere SpA

 

Safety & Ship Operations

Enhancement of Safety Measures at Sea
This panel will discuss safety onboard, at sea and in port including safety aspects of ship design, the next generation of life saving devices and latest developments in port security with views from cruise lines, regulators and suppliers. An update on the work conducted by the Cruise Ship Safety Forum and what is next on the agenda? 

Moderator:
Rob Griffiths Director, Technical & Regulatory, Design & Engineering, CLIA

Speakers will include:
Philippe Donche-Gay Chairman, IACS & EVP, Marine & Offshore Division, Bureau Veritas
Bud Darr SVP, Technical and Regulatory Affairs, CLIA
Juha Heikinheimo President, Napa Group
Andrew Winbow Assistant Secretary-General & Director, Maritime Safety Division, International Maritime Organization (IMO)

 

Cruise Product Development 

Trends and Challenges in Marketing, Sales and Distribution
What new types of marketing approaches are being used to tap into the multigenerational and millennial markets? What are the challenges of marketing to an increasingly diverse/international customer base?
What will be the key components of an integrated marketing strategy going forward, and what has to happen to make multi-brand campaigns successful? Is crowdsourcing a gimmick or effective? Are inclusive pricing models working? How are key distribution channel issues being addressed?

Moderator:
Lin Humphrey Ph.D. Candidate & Marketing Lecturer, Texas Tech University

Speakers will include:
David Crooks SVP Product & Operations, World Travel Holdings
Ken Jones Vice President, Group Marketing, Carnival Corporation & Plc

 

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Wednesday, March 18, 2015

9:30am - 11:00am

(concurrent)

The Geography of Cruise Tourism

The State of the Cruise Industry:
Asia/Australasia – Will China Transform Cruising?

The momentum for cruise tourism in Asia and Australasia continues unabated, with announcements from major cruise lines of significant increases in capacity in 2015 and beyond. With a penetration rate of just 0.1%, many Asians have a low awareness of cruise tourism but a high receptivity towards it. In this session, some of the industry's leading voices will give their views on the scale and nature of Asia's and Australia's potential. Will China transform cruising? Can the remarkable level of cruise penetration in the Australian market be achieved in Asia? Latest findings from CLIA's Asia Cruise Trends Project will also be revealed.

Speakers:
Alan B. Buckelew Chief Operations Officer, Carnival Corporation & plc
Dominic Paul SVP International, Royal Caribbean International, Celebrity Cruises & Azamara Club Cruises, and Managing Director, RCL Cruises Ltd
Ann Sherry CEO, Carnival Australia, & Chairman, CLIA SE Asia
Gavin Smith Managing Director, Royal Caribbean Cruises Australia Pty Ltd & Chairman, CLIA Australasia
Jan Swartz President, Princess Cruises

The Geography of Cruise Tourism

The State of the Cruise Industry:
The Future of the Caribbean & How it is Being Re-Shaped

How will infrastructure developments and the emergence of new destinations, combined with the need for fuel efficiency, reshape the Caribbean? How might the opening of Cuba impact development? Which areas will emerge in the cruise charts of the future, and which will decline? How is the region adapting to the increase in international source markets and addressing the shortage of multilingual guides? What is being done and what more should happen to create demand in the face of rising international competition? 

Safety & Ship Operations

Energy Efficiency Onboard and Ashore
Environmental stewardship is high on the agenda across the industry and energy efficiency is a key component. What are the latest technical advances in energy efficiency onboard and ashore in areas such as fuel economy, waste management, recycling and shoreside reception facilities? What role is class playing in enhancing energy efficiency on newbuilds and existing tonnage? What is the next generation of energy-saving technology going forward? Shoreside, how are ports and cruise terminals focusing on energy efficiency for cruiseship and passenger handling and where can improvements be made?

Cruise Product Development 

In the Galley & Behind the Bar - the Latest Trends in Hotel Operations/Food and Beverage
Robot bartenders are shaking up the cruise world and cavernous main dining rooms are going the way of the shuffleboard. This session will serve what's next in hotel operations with a particular focus on food and beverage trends.
The expert panelists will examine what goes into supporting all the dynamic F&B changes at sea, from equipment to HR, training and scheduling, supply and logistics. How are advance online bookings impacting food service operations and delivery, beverage sales and guest satisfaction? What are the plusses and minuses of applying technology in service areas such as arming waiters and bartenders with tablets? Will more technology lead to reduced staffing needs?

Moderator:
Dietmar R. Wertanzl President, DRW Hospitality

Speakers will include:
Brian Abel Vice President, Food & Beverage Operations, Royal Caribbean International
Deborah Golden Vice President, Sales & Marketing, Interbrands USA LLC

3:00pm - 4:30pm

(concurrent)

Market Segments

Upscale Cruise Market: What's Next?
With several of the upscale brands building or planning new ships, what are the next generation of upscale cruise vessels going to look like and feature?  With the brands all now looking for much higher load factors, what impact will that have on design? More F&B options for a start, but what else?  What is guest feedback saying about upscale cruisers requirements, both onboard and ashore?

Moderator:
Tony Peisley Director, A.R. Peisley International (Cruise Analysts), & Author of the Seatrade research report "End of the Beginning for Cruising"

Speakers will include:
Hans Birkholz CEO, Windstar Cruises
Sarina Bratton Chairman Asia-Pacific, Ponant
Richard D. Meadows President, Seabourn & President, Cunard North America
Edie Rodriguez President & COO, Crystal Cruises
Charles A. Robertson Chairman & CEO, Pearl Sea Cruises
Enzo Visone CEO, Silversea Cruises

 

Market Segments

Speciality Cruising – Opportunities and Challenges in the Expedition, Coastal, Inland and River cruise sectors
Expedition and adventure cruising has spread to every continent, how to minimize environmental impact in the remotest corners of the world; what should ports and destinations do specifically to cater for small ship cruise calls? What's new on the coastal/inland cruising scene? What are the medium to long-term prospects for the river cruise sector and where is the next frontier for river and coastal/inland cruising?

Speakers will include:
Dan Blanchard CEO, Un-Cruise Adventures
Helge Grammerstorf Managing Director, SeaConsult GmbH, National Director, CLIA Germany & Managing Director, IG RiverCruise
Nicola Iannone Executive Vice President USA-Canada, CroisiEurope

Safety & Ship Operations

Staying Ahead of Public Health Issues
What proactive work is the industry doing to stay ahead of Public Health issues? Norovirus, foodborne illnesses and other public health threats such as Ebola will be discussed and best practices shared. What can the cruise industry learn from academic and scientific research into Public Health issues? What has CLIA's GI Illness (Norovirus) Task Force learned to date?

Moderator:
Donnie Brown Director, Technical & Regulatory, Environmental and Health, CLIA

Speakers will include:
Captain Jaret Ames Chief, Vessel Sanitation Program, Centers for Disease Control and Prevention (CDC)
Dr Art Diskin Medical Director, RCCL
Dr Otto (Chip) D. Simmons Research Assistant Professor, North Carolina State University

Cruise Product Development 

Get Connected - How Leaps in Broadband Connectivity May Transform Cruising
Big gains, some transformative, are expected from all the recent advances in shipboard Wi-Fi. What implications does faster, more affordable broadband have for various on-board revenue streams? What new entertainment opportunities could arise? Does better connectivity really translate into higher guest satisfaction and greater crew retention? And how will the ability to easily connect with family and friends on board impact the cruise experience? Will the ability to convey cruise activities and offerings in real-time to those ashore help expand the market? What does research tell about the potential to draw consumers who otherwise would never consider cruising?

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Thursday, March 19, 2015

9:30am - 11:00am

(concurrent)

Market Segments

Cultivating Millennial & Mutligenerational Markets
This session will delve into the myriad ways cruise lines are adapting to tap into the booming multigenerational and millennial markets. How much of the business do these markets account for now, and what kind of growth is projected? How are these markets impacting ship design changing the facilities, accommodations and activities on board, and the shoreside experience/excursions? How are marketing and sales efforts transforming to reach these groups? 

Moderator:
Scott Koepf Vice President Sales, Avoya Travel

Speakers will include:
Vicky Garcia COO, Cruise Planners
Fredrik Johansson Partner & Art Director, Tillberg Design AB
Nancy Shretter Founder & Managing Editor, Family Travel Network

 

Market Segments

Itineraries & Shorex – Thinking Outside the Box
Extended stays and overnights are appearing more regularly in itineraries, how can ports, destinations and lines work together to maximize shorex revenue and the product offering and how can overland tours fit into the mix? Creating shorex programs for the more active passenger and also for families to enjoy together will be discussed as will planning itineraries and shorex for the rising numbers of repeat passengers.
Regions that offer port density can catch the planner's eye, but what is the best way to get the marketing message across?

Moderator:
Tony Peisley Director, A.R. Peisley International (Cruise Analysts), & Author of the Seatrade research report "End of the Beginning for Cruising"

Speakers will include:
Carla Salvado President, MedCruise & Marketing & Cruise Director, Port de Barcelona
René Trépanier Executive Director, Cruise the St Lawrence

 

Safety & Ship Operations

Newbuilding & Refurbishment 
With over 30 new cruise ships firmed, valued at more than $23bn and a forward orderbook through to 2020, this panel will discuss the current and future outlook for cruiseship newbuilding. What does the future hold for Europe's established cruise shipyards and suppliers and what role will Asia play in the market, both for new ships and refurbs?
Is the recent Carnival/CSSC/Fincantieri MOU, the key to unlocking China's potential for cruise ship new construction? How technology is changing the way people experience new and refurbished ships.
Revitalisations and makeovers are becoming more daring, more complex and quicker. A look at cruise line, shipyard and suppliers' strategies in the booming refurbishment sector.

Cruise Product Development 

Open Decks, Water Parks, Fitness & Spas - What's New in Active, Family and Wellness Areas?
The open decks buzz with activity on today's cruise ships, with interactive water parks, spectacular slides, ropes courses, surfing and even sky-diving and other novelties. At the same time, quiet adult or serenity areas are the rage. And fitness centers and spas are bigger, better and increasingly sophisticated.
This session will examine the latest trends in active, family and wellness areas, how to make them appeal to all ages and how to increase utilization with better programming. The role of technology in these spaces, and trends toward covered or enclosed all-weather pools and multipurpose sports areas will be addressed, too. 

*This program may be subject to alterations and additions.

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