3:00pm - 4:30pm
The Geography of Cruise Tourism
The State of the Cruise Industry: North & South America
Market trends, the health of source markets from Canada and the US to Latin America, infrastructure developments, opportunities and challenges will be discussed. Cruise line leaders will consider key regions, from Canada/New England, down the Eastern Seaboard dotted with vital homeports, to the Gulf Coast, Mexico, Central America and the Panama Canal. Alaska, the US/Canada Pacific coast, Hawaii and South America, from the Amazon to Antarctica, Brazil to the long Chilean shore, are up for discussion, too.
Anne Kalosh U.S. Editor, Seatrade Cruise Review/Seatrade Insider
Orlando Ashford President, Holland America Line
Roberto Fusaro Managing Director, South America, MSC Cruises & Chairman, CLIA- ABREMAR
Lisa Lutoff-Perlo President and CEO, Celebrity Cruises, Inc
Jan Swartz President, Princess Cruises
The Geography of Cruise Tourism
The State of the Cruise Industry: Europe
The fact Europe has been able to boost demand for cruises by a hefty 43% since the global recession hit when other tourism sectors were flat shows its resilience. In 2013, a record 6.4m Europeans cruised and Europe drew one million cruisers from overseas. This panel will focus on Europe as a major source market and discuss how the different national markets are shared out. Will improving economies in many of the Western European countries produce better yields? Can Europe benefit from the rising tide of Asian passengers looking to cruise overseas? A look at deployment patters and Europe's potential as a year-round market will also be analyzed.
Chris Hayman Chairman, Seatrade
Pierfrancesco Vago Chairman, CLIA Europe & Executive Chairman, MSC Cruises
Kyriakos (Kerry) Anastassiadis CEO, Louis Cruises
David Dingle Chairman, Carnival UK, & Vice Chairman, CLIA Europe
Manfredi Lefebvre d'Ovidio Chairman, Silversea Cruises
Gianni Onorato CEO, MSC Cruises
Dominic Paul SVP International, Royal Caribbean International, Celebrity Cruises & Azamara Club Cruises, and Managing Director, RCL Cruises Ltd
Michael Thamm CEO, Costa Crociere SpA
Safety & Ship Operations
Enhancement of Safety Measures at Sea
This panel will discuss safety onboard, at sea and in port including safety aspects of ship design, the next generation of life saving devices and latest developments in port security with views from cruise lines, regulators and suppliers. An update on the work conducted by the Cruise Ship Safety Forum and what is next on the agenda?
Rob Griffiths Director, Technical & Regulatory Affairs, Design & Engineering, CLIA
William D. Baumgartner SVP, Marine Operations, Royal Caribbean Cruises Limited
Bud Darr SVP, Technical and Regulatory Affairs, CLIA
Philippe Donche-Gay Chairman, IACS & EVP, Marine & Offshore Division, Bureau Veritas
Juha Heikinheimo President, Napa Group
Meredith McRoberts President, McRoberts Maritime Security
Andrew Winbow Assistant Secretary-General & Director, Maritime Safety Division, International Maritime Organization (IMO)
Cruise Product Development
Trends and Challenges in Marketing, Sales and Distribution
What new types of marketing approaches are being used to tap into the multigenerational and millennial markets? What are the challenges of marketing to an increasingly diverse/international customer base?
What will be the key components of an integrated marketing strategy going forward, and what has to happen to make multi-brand campaigns successful? Is crowdsourcing a gimmick or effective? Are inclusive pricing models working? How are key distribution channel issues being addressed?
Lin Humphrey Ph.D. Candidate & Marketing Lecturer, Texas Tech University
David Crooks SVP Product & Operations, World Travel Holdings
Kenneth Jones Vice President, Group Marketing, Carnival Corporation & Plc
Lisa Leet Senior Vice President, Social Strategy and Consumer Engagement, FleishmanHillard
Kara Wallace AVP, Brand Management & Media, Royal Caribbean International