The 10th edition of the Seatrade Med Cruise Convention, which came to a close in Barcelona, Spain on September 18, 2014, concluded that the Mediterranean market is continuing to grow, despite the economic downturn.
More than 3,000 participants visited the showcase exhibition where over 180 exhibitors from all over the globe, including numerous companies new to cruise, showcased their products and demonstrated innovations on the exhibition floor. From cruise ports to tour organisers, from interior outfitters to entertainment specialists, all relevant segments of the cruise value chain were represented at Seatrade Med.
Delegates who attended the 'State of the Cruise Industry in Mediterranean' opening session heard from MSC Cruises executive chairman Pierfrancesco Vago in his role as CLIA Europe chairman where he identified the fact that Europe has been able to boost demand for cruises by a hefty 43% since the global recession hit in 2008 - when other tourism sectors were flat - shows its resilience.
For ports, 2013 broke all Mediterranean records, with 24% growth and 27m passenger movements, noted MedCruise Honorary President Stavros Hatzakos.
Seatrade Med continued its ongoing success and proved once again to be the Mediterranean's most prestigious cruise event.
Stephen Denton Marketing & Communications Manager at Intercruises said "The superb pre-event organisation and excellent networking opportunities at Seatrade Med 2014 has set a new benchmark for cruise industry trade shows."