Cruise Shipping Miami: Conference Program 2013
Cruise Shipping Miami proudly introduces a newly revamped conference program, based on previous attendee feedback. Our new conference session lineup features four thematic streams, each offering valuable, forward thinking content critical for the cruise industry. Streams include: Shipbuilding, Operations and Technology, Destinations and Ports, Market Segments and Product Development. Please see agenda and details below.
| Monday, March 11, 2013 | ||
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World Cruise Tourism Summit Workshops Roundtable sessions with industry experts leading a highly focused discussion on current topics with strong opportunity for audience participation. |
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9:30am - 11:30am |
Source Market Trends |
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1:00pm - 3:00pm |
New Destination Deployment |
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11:30am - 1:00pm |
China Session
Zhang Zhendong - General Manager, Tianjin International Cruise Home Port Co., Ltd. |
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| Tuesday, March 12, 2013 | ||
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Opening Session: State of the Industry
State of the Industry Address
Christine Duffy, President & CEO, CLIA
Keynote Address
David Scowsill, President & CEO, World Travel & Tourism Council
State of the Industry Panel:
Michael Bayley, President & CEO, Celebrity Cruises
Gerry Cahill, President & CEO, Carnival Cruise Lines
Adam Goldstein, President & CEO, Royal Caribbean International
Manfredi Lefebvre d'Ovidio, Chairman, Silversea Cruises
Stein Kruse, President and CEO, Holland America Line Kevin Sheehan, CEO, Norwegian Cruise Line
Pierfancesco Vago, CEO, MSC Cruises
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3:00pm - 4:30pm |
Room D235 | Room D237 |
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Shipbuildling, Operations & Technology The Newbuilding Outlook The pace of new deliveries in 2013 will reflect the slow down in new ship contracting following the financial crisis in 2008 and 2009. This session will look at the likely pattern of new orders for cruise capacity in the short and medium term, and how this may apply in the different segments of the market. What are the implications of the current newbuilding market for Europe's leading cruise shipbuilders and what is the likely future role for Asian yards?
Moderator:
Participants will include: |
Destinations and Ports Expanding Markets The globalization of the cruise industry provides new and exciting options for the cruise consumer and also more deployment choices for the cruise lines. This session will consider the emerging destinations and source markets in Asia, Australasia and South America, and how the geography of the cruise industry is likely to change in years to come.
Moderator: |
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| Room C220 | Room C223 | |
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Market Segments Upscale Cruising This session will consider the range and diversity of the upscale cruise offerings now available and the challenges of connecting with the needs and tastes of the affluent consumer. The demand for luxury at sea in traditional source markets and the opportunities provided by new markets in Asia, the Middle East and South America.
Moderator: |
Product Development Marketing & Distribution Faced with tougher economic challenges, a discussion on how cruise lines are responding in their marketing messages and techniques to reach their clientele. A look at the changing face of distribution channels and how lines are working with agents to tempt both first-timers and past clientele.
Moderator:
Participants will include: |
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| 3:00pm - 5:00 pm |
Coast Guard Forum
Commander Bradley Clare, Supervisor, US Coast Guard Cruise Ship National Center of Expertise
Lieutenant Commander, Dan Brehm, National Technical Advisor US Coast Guard Cruise Ship National Center of Expertise Mr. Scott Elphison, Senior Marine Inspector, Lead Instructor, US Coast Guard Cruise Ship National Center of Expertise Mr. Brad Schoenwald, Senior Marine Inspector, Lead Instructor, US Coast Guard Cruise Ship National Center of Expertise Lieutenant Mike Metz, Port State Control Marine Inspector, Instructor. US Coast Guard Cruise Ship National Center of Expertise Mr. Jason Yets, Marine Inspector, Instructor, US Coast Guard Cruise Ship National Center of Expertise |
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| Wednesday, March 13, 2013 | |||
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9:30am - 11:00am
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Room D235 | Room D237 | |
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Shipbuilding, Operations & Technology Revitalizations are becoming more and more complex as cruise lines undertake ambitious refits to bring their hardware and onboard offerings in line with most recent newbuilds and new regulations. From accommodations to pubic spaces and from the engine room to the upper decks, a look at the challenges involved around revitalizations and major refits/repairs from yards, designers, cruise lines and suppliers viewpoints.
Moderator:
Participants will include: |
Destinations and Ports Europe Tough economic conditions, particularly in the southern European source markets, high fuel costs and the uncertainties of the Arab spring have all impacted the Mediterranean but major hub ports in the region are looking at growth in passenger numbers for 2013. Northern Europe and the Baltic continue to prosper, so what lies ahead for Europe as a destination and as a vital source market for the industry, and which of the European markets show the most potential?
Moderator: |
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| Room C220 | Room C223 | ||
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Market Segments Expedition Cruising This growing industry sector offers opportunities for travel experiences which may not be achievable by any other means. As interest in eco-tourism and adventure travel continues to grow, what are the opportunities for and constraints on future expansion?
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Product Development Social Media Online social interactions are a key marketing front line for the cruise industry. Social media can affect brand perception at every stage of a passenger's experience, including looking for the right ship, pre-cruise questions, real-time sharing of the cruise experience via mobile technology and sharing post-cruise memories. This session will look at how social and mobile have become deeply integrated into digital marketing efforts, including how operators develop and maintain an online image, and strategies for creating novel, engaging content to encourage interaction and expand reach by driving online word of mouth with influential consumers. The future of social media marketing will be covered too.
Moderator:
Participants will include:
Brett Circe, Chief Interactive Officer, Starmark
Carrie Finley-Bajak, Digital Strategy Partner, Cruise Buzz Media
Lisa Kauffman, Vice President Marketing, Celebrity Cruises
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| Room D235 | Room D237 | ||
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3:00pm - 4:30pm |
Shipbuilding, Operations & Technology
The Low Energy Ship and the Green Fuel efficiency has become an attractive goal for shipping as burning less fuel has both environmental and commercial benefits. Other items on the green agenda include ballast water management, sulfur emissions reduction and particle emission reduction. Introducing environmental legislation at a fair rate to allow technical advances and sustainable progress is a key concern for cruise lines. Advances in energy efficiency and development of green technology will be the focus of this session with a look at realistic technical progress and looming legislative deadlines.
Moderator:
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Destinations and Ports The Caribbean & Mexico The cruise lines have challenged the Caribbean to build on its success by 'refreshing itself' and staying competitive in a global market. With more Europeans buying into the Caribbean cruise product and regular North American consumers seeking new and innovative experiences, how are the destinations responding and what more should be done to develop new attractions? How will the North American ECA and the increasing cost of fuel impact on itineraries?
Moderator:
Participants will include:
Teofilo Hamui, President, Costa Maya Port
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| Room C220 | Room C223 | ||
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Market Segments MICE Business Development
As one of the leading emerging sales sectors in the cruise business, this session will explore the enormous revenue potential, what policies the lines are developing to address the needs of this sector and what do meeting planners need to promote it. |
Product Development Maximizing Onboard Revenue Casino, beverage, shore excursions, spas, onboard shopping and photography have traditionally been the prime areas for onboard revenue generation however with increased offerings and new technology the scope for additional revenues is as broad as it is long. The panel will look at developments in this area and discuss how much further can it expand.
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| Thursday, March 14, 2013 | ||
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10:00am -11:30am |
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9:30am - 11:00am |
Room D235 | Room D237 |
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Shipbuilding, Operations & Technology The Ship of the Future
The challenges of cruise ship design are plentiful and include, amongst many other factors, maximizing passenger comfort and entertainment, improving marine and passenger safety, increasing revenue generation and improving fuel efficiency while minimizing environmental impact. As new passenger demographics emerge, passengers tastes and demands change, environmental legislation becomes more stringent and alternative fuels become more attractive, the cruise ship must evolve. Experts from across the cruise spectrum will present their thoughts on "The Ship of the Future."
Participants will include: |
Destinations and Ports The Cruise Line/Port Interface This session will explore the issue of cruise terminal governance, the privatization option and its implications and the attitudes of the cruise lines to investing in cruise terminal facilities. As the cruise lines extend and develop their port relationships, what are the issues that may unite or divide them?
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| Room C220 | Room C223 | |
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Market Segments Shorex Programs
The percentage of passengers disembarking in a port of call and the level of spend ashore is in part determined by the range and quality of the shorex offerings it provides. So at a time when shorex revenue is at a premium, what can destinations, NTOs and ground handlers do to ensure that they make the most of the opportunity provided by cruise calls and continue to refresh the offerings they provide?
Participants will include: |
Product Development Human Resources at Sea The human resources challenge for the cruise industry looking at sourcing, recruitment, training and retention of high quality crew against a background of mega ships, globalization, labor law regulations, cost savings and high service standards.
Moderator:
Participants will include:
Joseph J. Cox, President & CEO, Chamber of Shipping America |
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1:00pm - 5:00 pm |
Care Awareness Training - Room D233
Manager, CareTeam, Carnival Cruise Lines
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| Room D235 | Room D237 | |
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3:00pm - 4:30pm
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Shipbuilding, Operations & Technology Safety in Shipping The industry wide operational safety review undertaken in 2012 yielded a number of recommendations which were subsequently approved as amendments to the International Convention for the Safety of Life at Sea by the IMO. These measures, already voluntarily adopted by the cruise lines, show the industry's commitment to passenger safety and the work of developing impeccable safety practices will continue. The panel will assess the implications of the SOLAS amendments and look at the proactive steps the industry is taking and will take to increase passenger safety now and in the future.
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Destinations and Ports Terminal Development and Security in Port & Onboard The last five years have seen major advances in cruise terminal design, to ensure optimization of passenger comfort and efficiency of operations. As the global spread of cruise tourism continues, there is a wide divergence between regions as to the standard of facilities on offer. This session will look at the challenges of achieving consistency in terminal offerings and how they can most effectively be met. The issue of terminal security under the ISPS Code, and the interface with onboard security.
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| Room C220 | Room C223 | |
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Market Segments River Cruise
The river cruise sector worldwide has enjoyed strong growth in recent years, and new investment, particularly on the European river system, continues to enhance the quality of the delivered product. So what is the future potential for this sector in North America for river cruise products both at home and overseas? How big is the opportunity for further expansion in the future?
Participants will include: |
Product Development Hotel and Catering Procurement Supplying ships operating globally has changed the face of procurement of goods in the cruise industry, not least in the food and beverage sector. A look at supply chain management and e-procurement and the roles of vendors, distributors and logistic companies and the challenges involved in supplying diverse volumes on time and to a variety of different brands and ship sizes.
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*This program is subject to change at any time.
ATTEND
CONTACT
UBM plc
300 American Metro Blvd
Suite 125
Hamilton, NJ 08619
Telephone: +1-609-759-4700
Fax: +1-609-759-4774
info@cruiseshippingmiami.com